Resume
Work Experience
PresGroup, Inc.
MARKETING MANAGER
April 2020 - Current
Danville, CA
Supervised print and digital marketing campaigns and all collateral material creation for three separate new home builder clients. Weekly reporting and collaboration with VP of Marketing, digital director, area managers, and client executives on strategies, plans, and print and digital campaign effectiveness. Helped boost sales through team reorganization and savings related to the replacement of underperforming vendors.
PresGroup, Inc.
MARKETING COORDINATOR & RESEARCH ANALYST
November 2019 - April 2020
Danville, CA
Helped re-brand and increase marketing outreach for developer clients in northern Nevada and western Washington. Spearheaded e-blast and print campaigns that helped client earn Best Home Builder in Reno title voted on by area residents. Assisted client marketing directors in creating budgets, timelines, and deliverables for active and upcoming communities, while keeping up with market and consumer trends. Responsible for project area research including history, attractions, and competitive communities.
PresGroup, Inc.
MARKETING MANAGER
April 2020 - Current
Danville, CA
Created internal management systems using Google Drive and Monday.com software platforms for improved organization, workflow, and job tracking for all client deliverables. Developed best practices for consistent consumer messaging with daily audits, a detailed proofing system, and analysis of marketing effectiveness through proprietary CRM software.
Kenneth Stevens Custom Homes
ACCOUNTING / ADMIN INTERN
Summer 2016 & 2017
Danville, CA
Highly-rated, custom residential and commercial real estate developer and marketing company. Assisted CFO with administrative and accounting projects, spreadsheets, reports, analytics, and job cost tracking.
Warner Music Group
MARKETING COORDINATOR & LIASON
January 2015 - December 2015
Burbank, CA / Remote
Helped create a permanent internship program for university students, including coordination with artists and partner liaisons such as Amazon, analysis and reporting on competitive labels, and evaluating CRM data to determine the effectiveness of marketing campaigns
Program Skills
Illustrator, InDesign, Photoshop, Acrobat
WordPress
CRM Systems
All Social Media Platforms
Active Campaign & Email Marketing Systems
Quickbooks & Accounting
Active Campaign
Word, Excel, Powerpoint
BDXLive, Zillow, Realtor, NewHomeSource
Languages
English (native)
French (fluent)
Education
August 2014 - May 2018
TEXAS CHRISTIAN UNIVERSITY
B.A. Communication Studies, Cum Laude
John V. Roach Honors College
French Minor, General Business Minor
Fort Worth, TX
January 2016 - June 2016
UNIVERSITY OF WESTMINSTER
Spring Semester Study Abroad
London, England
University Activities
Phi Mu, Epsilon Iota, Founding Chapter Member
Student Government Association, House Representative for Bob Schieffer College of Communication
La Maison Francaise / French House
Resident House Member
Community Service
Boys & Girls Club of America Fort Worth, TX
Cooks Children's Hospital Fort Worth, TX
TCU Dance Marathon
Awards
The Boller Review
Vol. 3 (2018)
The Blaze at Grenfell: The Times of London's Framing of How a Fire Became a Driver for Social Change
TCU Dean's List
Fall Semester 2017
TCU Scholar Award
Spring Semester 2018
Honors
Paul & Judy Andrew's Honors Scholar Distinction
(Upper Division)
Kathryn McDorman Honors Scholars Distinction
(Lower Division)
Pi Delta Phi
National French Honor Society
Lambda Pi Eta
National Honor Society for Communication Studies