With more than 25 years in business, it was time to re-vamp the logo and brand story to fit the company's goals, image and modern approach to upscale and limited offering home-building. Worked with VP of Marketing and Art Director to research and design presentations.
Branding Exercise Introductory Presentation
This introductory presentation walked the client through our research on the developer, market penetration, their current branding, our suggestions, and goals for the future.
Developer Mission Piece
After each discovery or presentation meeting, our team synthesized client feedback to rework our suggestions and land on a logo and branding story. This mission piece presentation is a visual summary of the final iteration.